SEO

AEO vs SEO: What’s Changing in 2025 Search is evolving — and it’s not just about ranking #1 on Google anymore. As AI-driven engines like ChatGPT, Perplexity, and Claude become the new front doors to information, Answer Engine Optimization (AEO) is quickly shifting the playbook. In this article, we’ll break down how AEO is different from traditional SEO, what’s changing in 2025, and how to adapt your strategy to stay relevant. ...

What is Answer Engine Optimization (AEO)? A 2025 Guide Forget the 10 blue links — users today are asking ChatGPT, Claude, and Perplexity for direct answers. If your content isn’t showing up in these responses, it’s not just a visibility issue — it’s a missed opportunity. Welcome to Answer Engine Optimization (AEO) — the practice of optimizing your content to show up in AI-generated answers, not just search results. Let’s break it down. ...